International Journal of Application or Innovation in Engineering & Management (IJAIEM)
Web mining is the use of the data mining techniques to automatically discover and extract information from web documents/services. Web mining is the extraction of interesting and potentially useful patterns and implicit information from artifacts or activity related to the World Wide Web. Web usage mining provides the support for the web site design, providing personalization server and other business making decision, etc. It has quickly become one of the most important areas in computer and information sciences because of its direct applications in e-commerce, CRM, web analytics, information retrieval and filtering, and web information systems.