International Journal of Scientific & Technology Research
The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product and service portfolio in quick succession. The main implication of the need for high capital investments is the risk associated with the investment. Therefore, it is essential that mobile telcos follow up technological investments with the correct service provisioning to the customers. This requires a thorough understanding of the behavior of the consumers.