Analysis of Marketing Strategies of Idea Cellular as Perceived by its Employees

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Provided by: Creative Commons
Topic: Developer
Format: PDF
In today's competitive world communication plays a very important role. The intensified competition in the market has lead consumers to enjoy sumptuousness of choice and higher bargaining power. The 'Freedom to choose' has made organizations customer centric. Telecom companies are striving for distinction in the way they provide service to its customers. The present paper explores employee's insight of marketing strategies such as low cost strategies, non-pricing factors, integrated marketing communication, customer relationship management, product distribution etc.
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