International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
In this paper, the authors show the importance of some techniques of Search Engine Optimization (SEO). This paper covers previous work done on the subject of SEO, the early beginning of SEO, its goals and ideas such as White Hat SEO, Black Hat SEO, On page SEO, Off Page SEO, their benefits, summary and conclusion. It also describes strategies used by Google, Microsoft in support of SEO. This paper illustrates that SEO is fast growing and technology keeps changing and so SEO concepts.