Analyst report: Digital Asset Management for Customer Experience
As demands for rich customer experiences and omni-channel marketing evolve, the need for Digital Asset Management (DAM) software to manage rich media across the customer lifecycle is growing. Leading organizations are turning to DAM to push their assets seamlessly across all channels and deliver compelling, media rich customer experiences.
Read The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014 to learn:
- The key role DAM plays in the Age of the Customer
- Where Forrester ranked 10 vendors’ DAM offerings
- The two key areas of capabilities that today’s DAM solutions need to support