The intelligence community is facing a grand analytics challenge. The volume, velocity, and variety of data are growing exponentially, and the needle-in-the-haystack problem threatens to become significantly worse. Whether an organization wants to better detect enemies, protect its infrastructure from cyber terrorism, or formalize its understanding of a situation, it uses analytics to help make sense of the available information and choose an appropriate action. As adversaries adopt new methods, analytic systems must evolve to stay one step ahead of them. To succeed, organizations must embrace and use the power of the volume, velocity, and variety of data, rather than being overwhelmed by it.