The demand for enterprise business intelligence initiatives has skyrocketed on the promise to empower businesses to make better data driven decisions. Access to BI tools is no longer only in the jurisdiction of a select few employees highly trained in statistical analysis. Line of business users are demanding better insight into core business problems and they need access to these insights faster than ever before. As such there is a need to educate the market on how to best map organizational needs and business drivers to the strengths of particular BI vendors. This report summarizes the decision process of five firms as they navigated the BI vendor selection process with a specific focus on two often compared competitors Birst and Tableau.