Carnegie Mellon University
In this paper, the authors describe the design and implementation of the Anti-Phishing Working Group (APWG) anti-phishing landing page, a web page with a succinct anti-phishing training message designed to be displayed in place of a phishing website that has been taken down. The landing page is currently being used by financial institutions, phish site take-down vendors, government organizations and online merchants. When would-be phishing victims try to visit a phishing web site that has been taken down, they are redirected to the landing page, hosted on the APWG website. In this paper, the authors discuss the iterative user-centered design process they used to develop the landing page content.