Invention, Innovation and Evolution are fundamental to the success of any enterprise. Rapid advances in social computing technology are changing the fabric of communication and information sharing. The people now find them at the advent of a new wave of corporate productivity that bubbles up from the bottom. It's being driven by the power of billions of networked people who are accelerating advancements in innovation and productivity through their own technology. Unlike others this evolution is neither subtle nor slow; organizations must move quickly to integrate these changes into their business strategy and goals.