Application of Association Rule Mining for Exploring Feasibility of Implementation of Data Mining in Banking Sector

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Provided by: Creative Commons
Topic: Big Data
Format: PDF
The organizations around the global are adopting and utilizing the new technologies to help them manage their businesses more efficiently and effectively, so that they can gain a competitive edge over others. The banking sector around the globe is going through a paradigm shift where automation and speed are the buzzwords. The banks have started realizing that their biggest asset is the data and hence has started using the techniques of data mining for customer relationship management, detection of frauds and predicting future trends.
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