Application of Data Mining in Designing a Recommender System on Social Networks
The prevalence of social networks amongst people has become an inevitable issue. At the same time, social networks have widely been used for commercial purposes. As a result, in order to sell the products, social networks have been equipped with various recommender systems that provide the users with commercial offers that are appropriate for their behavior. The accuracy of the recommender systems in providing offers to the users and the number of offers accepted by the users are crucial issues.