Application of Data Mining Techniques for Customer Segmentation in Real Time Business Intelligence

Provided by: International Journal of Innovative Research In Advanced Engineering (IJIRAE)
Topic: Data Management
Format: PDF
Data mining is an analytic process designed to explore data in search of consistent patterns and/or systematic relationships between variables and then to validate the findings by applying the detected patterns to new subsets of data. The ultimate goal of data mining is prediction and predictive data mining is the most common type of data mining and one that has the most direct business applications. Customer segmentation is a core process for assisting a marketing strategy. Huge amount of customer data are continuously generated.

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