Application of Data Mining to Explore Effective Utilization of E- Advertisements in Various Industries

Provided by: International Journal of Computer Applications
Topic: Data Management
Format: PDF
E-advertisement data mining can facilitate to identify advertisers and customers buying behaviors, discover customer impressive patterns and trends, improve the quality of e-advertisements, better utilization of e-ads in various industrial sectors, achieve better cost effective methods and enhance more effective ad-formats. The use of IT application like SQL query and data mining software's are providing the e-advertisement related information i.e. product analysis, trends analysis, product promotion, demand forecasting, and new product development. This paper gives brief view about various advertiser Industry trends. Various sector wise e-advertisement related data from 2001 to 2010 have been collected and applied the tools and technique of data mining for finding similar cluster.

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