Application of Neural Network in Market Segmentation: A Review on Recent Trends

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Provided by: Growing Science
Topic: E-Commerce
Format: PDF
Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. This paper is the first identifiable academic literature review of the application of neural network based techniques to segmentation. The authors' study has provided an academic database of literature between the periods of 2000 - 2010 and proposed a classification scheme for the articles.
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