International Journal of Exclusive Management Research (IJEMR)
Today information systems are need of the hour in any retail outlets to scale up their performance in terms of operations and customer satisfaction. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty.