Applications of Dynamic Program Analysis in a CRM Process: A Futuristic Concept

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Provided by: International Journal of Scientific and Research Publication (IJSRP)
Topic: E-Commerce
Format: PDF
Being a much talked about topic in today's business environment, customer relationship management is an area of modern marketing management where there is wide scope for conceptual and empirical research. Recent empirical study has resulted in the development of a CRM process model viz; Premasa model, which attempts to integrate the aspects of relationship marketing with consumer behavior by incorporating the concept of cognitive dissonance. Implementing Premasa model requires lots of practical considerations including developing an application software program which can measure, track, store and retrieve key parameters related with CRM.
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