International Journal of Computer Applications
Data mining has been used by researchers and key organizations for variety of purpose to improve the business intelligence processes. The research paper explains the use of data mining to promote selling of luxury goods with in e-retailing value chain in order to facilitate process of data analysis and decision making. The authors have analyzed how launching a product in e-retail domain requires sufficient detailed results taken from effective data mining technique. In order to determine the regions with closed and heavily populated wealth clusters, clustering technique was applied.