Applying the Triangulation Approach in IT - Business Strategic Alignment and Sustainable Competitive Advantage
While researchers have encouraged more research on the causal chains between information technology investments and Business performance, the results of empirical studies have been inconclusive. This is partly due to the exclusion of IT-business strategic alignment. This paper has examined the impact of IT-business strategic alignment antecedents in terms of leadership, structure and process, service quality, and value and belief on IT business strategic alignment in terms of alignment gap, followed by the impact of IT-business strategic alignment on sustainable competitive advantage. In order to explore the above research relationships, the study further utilizes the positivism paradigm by applying a mixed research method both quantitative and qualitative data.