International Journal of Computer Applications
Business intelligence techniques no longer just evolve around traditional databases and warehouses, but have leaped into the era of big data. The aim is now to extract as much hidden knowledge from this rich data. The data is highly varying and evolves from various sources. Business improvement strategies usually revolved just around board room discussions; however these discussions are now more often aided with mining strategies. Machine learning, Artificial Intelligence (AI) techniques are of great advantage in predicting efficient strategies and business patterns.