Assessing the Situational Factors and Impulsive Buying Behavior: Market Segmentation Approach

Provided by: University of Economics
Topic: Developer
Format: PDF
Impulsive buying behavior is affected by a number of factors, from demographic, cultural and individual to environmental ones. The leading idea of this paper is consideration of situational factors as "Stimulators" of impulsive buying behavior. Namely, the notion is that the consumer, who is determined by their personal characteristics, comes to a concrete shopping environment, which by its specific features will in some way influence them. This paper is to determine the correlation of situational factors and impulsive buying behavior.

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