Attitude of Consumers towards Online-Marketing

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Provided by: Creative Commons
Topic: CXO
Format: PDF
The digital environment has changed the way consumers and businesses interact, provided new opportunities by facilitating access to information and reduced transaction costs. The digital environment is also likely to have wider economic benefits in terms of increased innovation, creativity, learning, instant and unlimited access to information sources and reduced environmental costs associated with transactions. In addition to all the advantages of digital environment and e-commerce the internet has also given consumers easier access to illegal content and made distribution easier for sellers.
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