User already knows that user need to deliver consistent, effective customer service (over various channels) that is secure and cost effective. But how? Today various customer care channels are available, such as web portals, Smartphone apps, Interactive Voice Response (IVR), and contact centers. These channels tend to begin with a negative experience for both the customer and the business. In addition, to broaden their services, businesses want to extend access to mobile customers and their workforce by taking advantage of mobile device capabilities to improve operational efficiencies and reduce costs. However, the growth and diversity of mobile platforms adds to the complexity of managing and securing endpoints.