There is a growing gap between the multimedia production and the context centric multimedia services. The main problem is the under-exploitation of the content creation design. The idea is to support dynamic content generation adapted to the user or display profile. Their work is an implementation of a web platform for automatic generation of multimedia presentations based on SMIL (Synchronized Multimedia Integration Language) standard. The system is able to produce rich media with dynamic multimedia content retrieved automatically from different content databases matching the semantic context. For this purpose, the authors extend the standard interpretation of SMIL tags in order to accomplish a semantic translation of multimedia objects in database queries.