Automatic ontology-based User Profile Learning from Heterogeneous Web Resources in a Big Data Context

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Provided by: VLD Digital
Topic: Data Management
Format: PDF
The web has developed to the biggest source of information and entertainment in the world. By its size, its adaptability and flexibility, it challenged the authors' current paradigms on information sharing in several areas. By offering every-body the opportunity to release own contents in a fast and cheap way, the web already led to a revolution of the traditional publishing world and just now, it commences to change the perspective on advertisements. With the possibility to adapt the contents displayed on a page dynamically based on the viewer's context, campaigns launched to target rough customer groups will become an element of the past.
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