The complexity involved with implementing a commerce platform should never be underestimated. A surprising number of e-commerce implementations begin without a clear view of the organization’s vision for a successful outcome, which leads to unmet expectations and frustration for all stakeholders.

This comprehensive playbook provides step-by-step instructions through each stage of the adoption process, from researching and gathering requirements to vendor selection to build-out, launch, and maintenance. It also features a vendor comparison tool and insight from Forrester.