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Balancing Performance And Trust:What’s Next For Online Targeting?

Boris Guennewig and Steve Millward from smrtr run through the history of online targeting and explain how the industry is starting to move in a new data driven direction when it comes to finding audiences online.

You’ll learn why cookie behaviour is limited and how a variety of connected, anonymised and aggregated offline data offers more accurate targeting and consumer privacy.

Resource Details

smrtr logo
Provided by:
smrtr
Topic:
Data Management
Format:
PDF