Balancing Performance And Trust:What’s Next For Online Targeting?

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Provided by: smrtr
Topic: Data Management
Format: PDF
Boris Guennewig and Steve Millward from smrtr run through the history of online targeting and explain how the industry is starting to move in a new data driven direction when it comes to finding audiences online.

You'll learn why cookie behaviour is limited and how a variety of connected, anonymised and aggregated offline data offers more accurate targeting and consumer privacy.
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