Barriers to the Effective Deployment of Information Assets: An Executive Management Perspective

In the knowledge-based economy the wealth-creating capacity of organizations is no longer based on tangible assets such as buildings, equipment, and vehicles alone. Intangible assets are key contributors to securing sustainable competitive advantage. It is therefore critically important that intangible Information Assets (IA) such as data, documents, content on web sites, and knowledge are understood and well managed. The sound management of these assets allows an organization to run faster and better, resulting in products and services that are of a higher quality at a lower cost with the benefits of reduced risk, improved competitive position, and higher return on investment.

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University of South Alabama
Big Data