As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions. Marketing departments rely on high-quality information to discover up-sell and cross-sell opportunities and to improve customer relationships. Customer service representatives use customer data to improve efficiency and satisfaction. Companies also analyze data for insights into improving productivity, cutting costs, reducing risk, and increasing revenue.