Beverage Makers are Thirsty for Innovative Packages

This article gives information about Beverage manufacturers stressing on their packaging. "Eat, drink and be merry" is a tall order for any beverage company these days. Fierce competition, new product introductions and over-crowded retail shelves make guaranteed profit margins less secure than ever before. The Snapple Beverage Group also made life easier for fans of its energy drinks Elements. The impact-extruded aluminum container is durable, reseal able and "chill able." Since the container is shatterproof?able to withstand power workouts?it's safer than its glass predecessor.

Provided by: Stagnito Communications Topic: Software Date Added: Dec 2004 Format: HTML

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