The International Journal of Innovative Research in Computer and Communication Engineering
It is obvious that the authors cannot do without data. Data forms the basis for decision-making process in every organization and individual's life. In current generation, with the advancement in technology, large amount of data is generated which makes it very difficult, or rather impossible to analyze with traditional analytical tools in order to generate a meaning out of it for decision-making process. Big data analytics is an emerging research trend that constitutes a path for organizations and individuals aiming to achieve better customer support and decision-making process across a wide range of content providers.