Big Data Analytics - Business Benefits and Technical Challenges

Provided by: Research and Educational Society
Topic: Big Data
Format: PDF
Since big data is a vague and new concept, it is necessary to know what big data is and what big data analytics is. Big data is defined as: extremely large data sets that may be analyzed computationally to reveal patterns, trends and associations, especially relating to human behavior and interactions. Big data analytics refers to: the process of examining large data sets containing a variety of data types i.e., big data to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information.

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