International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
In this paper, the authors deal with applying the big data analytics for advertisement promotion. In the current era, Internet users are rapidly increases. The users are involved in distributed processing of mass data through a cluster composed by many machines and personalized search services based on the user profile have been the hotspots of research and development. Hadoop is a software platform which is easy for development and processing mass data. It is written by Java. Hadoop is scalable, economical, efficient and reliable. It can be deployed to a big cluster composed of hundreds of low-cost machines. Main purpose of analysis is extraction of user profile.