Unilog Content Solutions
Businesses today generate large amounts of data, especially with the exponential growth in digitization and prevalent social media experiences. Besides trying to manage this huge volume and variety of data of varying complexity, organizations are ardently pursuing advanced technology initiatives such as big data analytics to capture and decipher concealed patterns and unidentified associations. This will aid in better business decisions to drive revenue growth. Big data analytics is the science associated with spotting trends in large and complex data sets to find useful and additional information that is normally undiscovered, given the lack of appropriate tools and applications.