International Publisher for Advanced Scientific Journals (IPASJ)
There has been massive increase in volume of data in organizations. Now, organizations are discovering new ways to compete and win - transforming themselves to take advantage of the available information support. To compete in this world, organizations need a comprehensive understanding of markets, competitors, suppliers, customer, and products. This requires the proper use and understanding of information. Most of the organization consider information as an important asset. Traditional analytics tool are not sufficient for proper analysis of data. Hence, organizations uses big data tool and framework to boost sales, improve customer service, customer retention, pattern evaluation and gain a competitive advantage.