Financial services firms that embrace the power of data-driven analysis and decision making can gain a competitive advantage over their traditional competitors as well as new market participants with new offerings and new business models.
Big Data and analytics (BDA) should remain a priority on the agendas of executives at financial services firms including banks, brokers, and insurance providers. In the financial services industry, data and information are the gasoline that fuels the engine, especially in decision-making operations, including investment management, customer marketing, and compliance and risk management.