International Journal of Research in Advent Technology (IJRAT)
The main theme of e-marketing: attracting the consumer in the highly competitive internet market place. Most of the consumers are not satisfied with e-marketing due to lack of virtual interaction. Identifying the web experience components and understanding their tests and preferences as inputs in the online decision making process are the first step in developing and delivering an attractive online presence likely to have the maximum impact on the internet users. Here the authors introduce one of the most popular data mining approaches using HDFS for item sets storage is to find frequent item sets from a transaction dataset they proposed MapReduce.