Enterprises are increasingly turning to the start-up ecosystem for lessons on how to compete faster, smarter, and more cost-effectively. Unlike traditional organisations, many of these start-ups have never used fixed IT infrastructure leading us to think of them as being “born on the cloud”.

IBM recently spent time at the York Butter Factory in Melbourne and had the opportunity to talk to start-ups and entrepreneurs about the role that cloud computing plays in powering innovation and what the born-on-the-cloud phenomenon means for the enterprise. Check this out now!