BPM Capabilities in CRM Landscape

Provided by: TCR Engineering Services
Topic: Enterprise Software
Format: PDF
Customer Relationship Management (CRM) is all about managing the relationships user has with their customers. It's an overall strategy to help user learn about their customers and their behavior so user can develop stronger, lasting relationships that will benefit both user and their customers. CRM applications can be used to manage their customer accounts, contacts, opportunities, products, marketing et al but past CRM initiatives that focused on sales, customer service or marketing activities have left many companies with soloed, disjointed processes instead of a holistic process flow. CRM workflow capabilities would enable simplified automation of end-to-end business processes.

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