Sales and marketing alignment has been a much discussed topic since the last ten years or more. Strategies have been crafted, implemented and rejected while sales and marketing continue to blame each other for lost opportunities and deals. Though the introduction of CRM systems and automation tools has reduced the gap between these critical business functions, communication and collaboration is far from free flowing and consistent. Sales people end up wasting precious sales time on marketing tasks while marketers labor on to build content that's never used by sales. Mobile sales enablement dismantles this deadly cycle.