It's clear that UK businesses are aware that they need to create a Single Customer View (SCV) if they are to thrive. However, as the Experian research profiled in this white paper shows, this is where the clarity ends.
This paper breaks findings down into three key areas:
- What an SCV can achieve and the costs of failing to implement one
- How an organisation can focus resources towards creating a business plan that achieves an SCV
- How organisations can build a culture that continually fosters an SCV