One of the great challenges of the digital economy is the pressure for large, established companies to respond to disruption in their industries. Companies must be able to rapidly and continuously create new, innovative customer experiences and digital services. Traditional command-and-control organizational structures are not effective in this rapidly changing world. Required instead are flatter hierarchies, an innovative mindset throughout the organization, and fluid test and learn environments in which employees can be both proactive and reactive in realizing customer expectations. Creating a great employee experience that enables doing more complex work is critical to success.