Business Analytics - Turning Data Into Insight
View this short video to learn about the power of analytics and its ability to help companies remain competitive. Specific industries have specific challenges. Telecommunications companies its about managing churn. Understanding customers through the use of analytics will help keep them engaged. For retailers, the challenge is around creating, marketing and positioning and merchandising the products. Analytics can be used to create a strong bond and help companies better understand customers. Organizations that have transformed themselves to analytics-focused businesses are seeing a third more revenue and 12 times better performance than those who haven't yet discovered what analytics can do for their business. Build a solid foundation of data and leverage that data to turn it into insight.
Provided by: IBM Topic: Big Data Date Added: Aug 2012 Format: PodcastWatch Now