The World Academic Publishing
The recent proliferation of applications for Business Intelligence (BI) has created many opportunities for natural intelligence theory to be used in business applications. More and more companies today are using Natural Intelligence (NI) to exploit consumers' herd behavior, crowd wisdom and crowdsourcing in social network marketing. The success and failure and resurrection of a large catalog and online retailer in the U.S. present an opportunity for a unique case study for NI applications in retailing. This paper uses the experiences of three separate Fingerhut companies to validate the concepts with lessons learned and new insights.