Business Intelligence Application and Research on Small and Medium Enterprises Based on the SaaS Model

Provided by: Institute of Electrical & Electronic Engineers
Format: PDF
The need of SMEs informatization of the data analysis as a core is stronger and stronger informatization development of SMEs has gone through four main stages: the first, information publishing. Enterprises publish introduction and information of products, with third-party e-commerce platform. The second, building an independent website, an independent domain can show the company's overall impression and strength, E-mail and instant messaging system are used as methods of internal interaction and external interaction. So the stage Improves marketing and customer responsiveness of a enterprise. The third, SMEs participate in application services, build simple financial, marketing and administrative platform to achieve office automation. With the Internet and e-commerce environment improving, the degree of SMEs information gradually increases.

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