Business Intelligence in Telecommunications Industry

Provided by: Creative Commons
Topic: Data Management
Format: PDF
In today business, meeting customer satisfaction is a must. The organizations have to integrate the large volumes of data available and to use this information to support the quality of their decision-making, in order to stay at a competitive advantage and to increase profit. This paper presents a log data analytical process in telecommunication industry, for business intelligence interested in analyzing customer and behavioral data to improve their understanding of customer loyalty and customer preference. A data mining process to achieve key customer management objectives is presented.

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