Business Intelligence & Knowledge Management - Technological Support for Strategic Management in the Knowledge Based Economy

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Provided by: Academy of Economic Studies
Topic: Big Data
Format: PDF
The viability and success of modern enterprises are subject to the increasing dynamic of the economic environment, so they need to adjust rapidly their policies and strategies in order to respond to sophistication of competitors, customers and suppliers, globalization of business, international competition. Perhaps the most critical component for success of the modern enterprise is its ability to take advantage of all available information - both internal and external. Making sense of all this information, gaining value and competitive advantage through represents real challenges for the enterprise.
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