Business IT Systems Implementation

Provided by: IGI Global
Topic: Big Data
Format: PDF
The implementation of IT systems in modern business organizations is a necessity imposed by the technologically driven evolution of the market. When fast decisions need to be made, the role of market intelligence becomes highly relevant and organizational systems need to offer up-to-date, relevant information to company's employees. On the other hand, as technology becomes more sophisticated, marketers need to understand its relationship with effective marketing strategies and to integrate organizational processes and IT infrastructure in a highly flexible architecture.

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