This paper deals with the change of Business Models (BMs) due to Information and Communication Technologies (ICTs). Recent advances in ICTs have caused BM change to be indispensable in all businesses. This is even more essential in the industries, where there is a significant diffusion of ICTs, such as the entertainment and gaming industry. In the context of the authors’ analysis, they apply a specific methodology of managing BM change to Regency Casinos, i.e., the leader in the Greek gaming market.