University of Latvia
In this paper, the authors discuss the main privacy issues around mobile business models and they envision new solutions having privacy protection as a main value proposition. They construct a framework to help analyze the situation and assume that a third party is necessary to warrant transactions between mobile users and m-commerce providers. They then use the business model canvas to describe a generic business model pattern for privacy third party services. This pattern is then illustrated in two different variations of a privacy business model, which they call privacy broker and privacy management software.