Provided by:
University of Peloponnese
Topic:
CXO
Format:
PDF
The authors highlight business model innovation as a way for general managers and entrepreneurs to create and appropriate value, especially in times of economic change. Business model innovation, which involves designing a modified or new activity system, relies on recombining the existing resources of a firm and its partners, and it does not require significant investments in R&D. They offer managers and researchers a conceptual primer on business model innovation emphasizing the importance of system-level thinking.
